What’s all this SEO / PPC / SEM stuff?
Here you’ll find all the information you need.

Search Engine Optimisation and Pay-Per-Click campaigns can be a great way to leverage your website and build your online traffic. With a great strategy you’ll be able to convert those leads to real sales! We’re here to help you.

The way in which Search Engine Optimisation (SEO) is a system of methods used to increase a website's ranking in search engines' natural search results - like in Google or Bing. This includes optimizing the "on-site" web factors, such as using relevant keywords, making websites W3C compliant, links, copy and content and a whole range of other techniques. SEO (Search Engine Optimisation) strategies are constantly evolving as the search engines update their algorithms. (Way in which search engines calculate rankings).

So, SEO is a constant cycle of tweaking, testing and monitoring of your website. Doing this will ensure you will always remain ahead of the competition and have great success in securing high rankings for your desired search terms. Once you stop your Search Engine Optimisation activities, your websites' performance and rankings in the search engines will decrease, so it's a cycle you need to keep on top of.
Most people think that having a website online is the end goal when developing a new or revised web presence. At LemXpress our end goal is converting leads to customers.

Think of it like this. You have a house (website) but its useless if no one comes in to say hi. Right?.. So, we keep our eye on getting people to drop in in and say hi over and over again, as well as setting up clear paths that we want them to follow... ie. Download a file, sign up, buy, email, call.

Without it, you simply have a pretty house that no one comes to visit or does anything while they are there.

When a customer searches for a particular search term, the search engine (ie. Google, Yahoo or Bing) shows a list of natural search results (in main area of search), along with a list of targeted Pay-Per-Click (PPC) ads (traditionally down right side and at top of page). Advertisers don't pay each time the ad is displayed (i.e. for each impression), but only when a customer clicks on the ad and is taken to the destination page. For this reason, and also because the cost-per-click (CPC) is usually fairly minimal, making PPC advertising a popular fast strategy.

The consumers who click on PPC ads tend to be extremely targeted toward the product, since they entered a relevant search term, and so conversion rates for these PPC adverts can be very high.
Look at your website like a car, you need to perform regular maintenance on it to get the best out of its performance and value. Search Engine Optimisation and Pay-Per-Click advertsing works the same way.

By performing regular diagnostics on your website and fine tuning the websites' content, links, code and off page strategies we initiate, your site will always have the best chance of ranking well and converting leads into actions.

If you do nothing, your websites performance will gradually deteriorate, and the value of your investment will also reduce. So, regular love and attention is what we give your website to ensure the long term success of your treasure.

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to your website. Google Analytics can track visitors from all referrers, including search engines, display advertising, Pay-Per-Click networks, email marketing and digital collateral such as links within PDF documents.

Integrated with AdWords (Googles Pay-Per-Click product), users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

We set up your website to monitor all the above so you can see in realtime how your website is performing, letting you make changes to your website and business offer if needed.
Some SEO (Search Engine Optimisation) or Web Design agencies might promise to get your website to number one for a certain keyword or phrase in Google. The only people that can guarantee you the No.1 spot on Google are Google themselves. Any SEO or web development agency that does, is flat out lying to you. Nobody in this industry can guarantee such a claim. At LemXpress we work hard to get you the best search rankings possible for your budget and business needs

We see conversions being more important than website search rankings. What would you rather, rank high in search results for a few random terms and have no conversions, or rank well in search results for terms that relate specifically to your business and have people actually call you, buying from you, filling in forms or what ever your range of conversion goals are.

LemXpress works hard to ensure high conversion as well as high rankings. Period.